Willie G is a pioneer of the “SoundCloud rap” movement that took hip hop by storm in the mid 2010s, forever changing the trajectory of the genre. His beats were used to help construct the early sounds of artists XXXTentacion and Lil Peep, for which they would go on to become infamous for. 

Willie G’s musical aesthetic is dark and haunting. His beats use an array of sounds and influences, twisted and warped into lo-fi instrumentals.