Swimmingly

Shy and Retiring, Swimmingly is an artist who could only exist today. The British bedroom singer remains almost faceless, yet has accrued millions of streams online. Part of a new generation of Indie Folk artists; his uncompromisingly vulnerability is infectious, and his gentle voice endlessly endearing.

Reminiscent of Bright Eyes, Bon Iver, and Ben Howard, his songs are warm and deeply atmospheric. Initially starting out by anonymously uploading voice notes to Spotify, Swimmingly was perhaps the most surprised of all when over night hundreds of thousands of people started tuning in to hear them.

With a sound and profile that keeps growing, who knows what comes next for the reluctant internet folk-star.